As brand ambassador for Johnnie Walker Black Ruby, Tommy Driessen brought his signature sense of style to a campaign that was as much about connection as it was about couture. Under the vibrant theme "Get Ruby With Me", he styled a curated group of influential content creators in looks inspired by the rich, bold character of Black Ruby.

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The styling—deep ruby tones, striking silhouettes, and confident details—reflected the layered depth of the whisky, but also something more: a celebration of individuality within community. Through fashion, Driessen translated the essence of Black Ruby into a shared visual language, creating unity through bold self-expression.

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At the heart of the campaign was a message of togetherness. "Get Ruby With Me" became a call to come as you are—fierce, fearless, and unapologetically yourself—while standing stronger together. A perfect match for a blend that’s meant to be savored, shared, and remembered.